Brand Coaching - lucianaberti.com

Brand Coaching helps you create your brand's purpose

Start with why

People don’t buy what you do, they buy why yo do it. Consumers want to know what your company stands for, what you believe in. They want to feel identified with your brand’s purpose, be part of the same community sharing the same beliefs, the same core values; sharing the same Why.

Preserve the esence. Stimulate progress

A visionary company protects and preserves its core values, yet all the specific manifestations of those values must be open for change and evolution.

Consistency, coherence and beliefs

What companies communicate and do is of extreme importance. It is at this level that their cause comes to be and speaks to the world so that consumers can feel identified with the company beliefs.

The spirited drive for progress inherent in all human being, impels us to explore, to discover, to change, to create, to evolve. Being this the case core values in a company work alongside with this relentless drive for progress.

If not now when

Benefits of defining your brand's purpose

Starting with WHY makes decisions simpler. Coherency and consistency through out you actions and communication will generate great loyalty among your stakeholders and will create an inspiring, inclusive and emotionally safe environment for everyone to be able to thrive.

Lets create your brand's purpose

There is always meaning in what we do

What makes a person persevere in a personal or professional project? What makes him or her transcend the challenges that come their way and achieve their dreams?

It is the reason why they do what they do.
And that WHY is bigger than themselves.

That project they undertook is an increased expression of their own being. It is the unconscious desire to know how far they can go on the path of personal and professional growth.

It places them as leading actors on the stage of the processes involved and that is where the magic happens; where they become people with greater capacities for creation, innovation and execution.

And when they expand themselves they become more generous and appreciative and want to share their experience with others.

This is how I work Brand Coaching with my clients.

I connect them with what seems hidden, though that is the real reason why they do what they do. And when they achieve it, such powerful emotions arise that ideas, concepts, actions, innovations are instantly revealed to them, helping them see possible to enhance and expand their project.

If not now when

What
people say
about me

Over the years I have worked very closely with Luciana on various projects. Her creativity together with a curious and vibrant intellect, are an unusual and unbeatable combination for the achievement of goals outside the box. Reliable, disciplined and committed. I heartily recommend her.

Gabriela Tomasini

Founder Plan País Argentina

Her dedication to projects, incredible eye for aesthetics, very close attention to details, and her overall work ethic to always go the extra mile to keep her clients happy is something quite impressive and rare to find. More than everything she is a very humble person, and easy to communicate and work with. She can be a highly valuable asset to a wide range of projects.

Narayanan Prasath

Growth Marketing Manager at Demand Local, Inc.

An excellent professional, I had the opportunity to hire Luciana for different projects. In addition to her sense of responsibility and dedication she has the capacity to contribute with very good ideas achieving, as a result, high impact designs.

Lorena Amarante

Author, Speaker, Entrepreneur, Digital Marketing Pioneer