{"id":5717,"date":"2022-02-01T16:00:09","date_gmt":"2022-02-01T16:00:09","guid":{"rendered":"https:\/\/lucianaberti.com\/?page_id=5717"},"modified":"2022-03-10T16:51:33","modified_gmt":"2022-03-10T16:51:33","slug":"brand-coaching","status":"publish","type":"page","link":"https:\/\/lucianaberti.com\/en\/brand-coaching\/","title":{"rendered":"Brand Coaching"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; overlay_background=&#8221;custom&#8221; overlay_custom_background=&#8221;#ffffff&#8221; overlay_opacity=&#8221;100&#8243; background_image=&#8221;2807&#8243; background_position=&#8221;center&#8221; el_id=&#8221;section-our-services&#8221;][vc_column][tm_spacer size=&#8221;lg:115&#8243;][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Brand Coaching helps you create your brand&#8217;s purpose&#8221; font_size=&#8221;sm:28;md:34;lg:40&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:82&#8243;][tm_grid columns=&#8221;xs:1;lg:3&#8243; column_gutter=&#8221;lg:30&#8243; row_gutter=&#8221;lg:50&#8243;][tm_box_icon style=&#8221;04&#8243; align=&#8221;center&#8221; image=&#8221;5758&#8243; heading=&#8221;Start with why&#8221; link=&#8221;|||&#8221; text=&#8221;People don\u2019t buy what you do, they buy why yo do it. Consumers want to know what your company stands for, what you believe in. They want to feel identified with your brand\u2019s purpose, be part of the same community sharing the same beliefs, the same core values; sharing the same Why.&#8221;][tm_box_icon style=&#8221;04&#8243; align=&#8221;center&#8221; image=&#8221;5264&#8243; heading=&#8221;Preserve the esence. Stimulate progress&#8221; link=&#8221;|||&#8221; text=&#8221;A visionary company protects and preserves its core values, yet all the specific manifestations of those values must be open for change and evolution.&#8221;][tm_box_icon style=&#8221;04&#8243; align=&#8221;center&#8221; image=&#8221;5265&#8243; heading=&#8221;Consistency, coherence and beliefs&#8221; link=&#8221;|||&#8221; text=&#8221;What companies communicate and do is of extreme importance. It is at this level that their cause comes to be and speaks to the world so that consumers can feel identified with the company beliefs.&#8221;][\/tm_grid][tm_spacer size=&#8221;lg:72&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;The spirited drive for progress inherent in all human being, impels us to explore, to discover, to change, to create, to evolve. 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photo=&#8221;435&#8243; name=&#8221;Kasahara May&#8221; position=&#8221;Project manager&#8221;][tm_team_member social_networks=&#8221;%5B%7B%22icon_type%22%3A%22fontawesome5%22%2C%22icon_fontawesome5%22%3A%22fab%20fa-facebook%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22link%22%3A%22%23%22%2C%22title%22%3A%22Facebook%22%7D%2C%7B%22icon_type%22%3A%22fontawesome5%22%2C%22icon_fontawesome5%22%3A%22fab%20fa-twitter%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22link%22%3A%22%23%22%2C%22title%22%3A%22Twitter%22%7D%2C%7B%22icon_type%22%3A%22fontawesome5%22%2C%22icon_fontawesome5%22%3A%22fab%20fa-instagram%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22link%22%3A%22%23%22%2C%22title%22%3A%22Instagram%22%7D%5D&#8221; photo=&#8221;434&#8243; name=&#8221;Blake Hamilton&#8221; position=&#8221;Engineer&#8221;][tm_team_member social_networks=&#8221;%5B%7B%22icon_type%22%3A%22fontawesome5%22%2C%22icon_fontawesome5%22%3A%22fab%20fa-facebook%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22link%22%3A%22%23%22%2C%22title%22%3A%22Facebook%22%7D%2C%7B%22icon_type%22%3A%22fontawesome5%22%2C%22icon_fontawesome5%22%3A%22fab%20fa-twitter%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22link%22%3A%22%23%22%2C%22title%22%3A%22Twitter%22%7D%2C%7B%22icon_type%22%3A%22fontawesome5%22%2C%22icon_fontawesome5%22%3A%22fab%20fa-instagram%22%2C%22icon_ion%22%3A%22ion-alert%22%2C%22link%22%3A%22%23%22%2C%22title%22%3A%22Instagram%22%7D%5D&#8221; photo=&#8221;437&#8243; name=&#8221;Sarah Vagan&#8221; position=&#8221;Marketing&#8221;][\/tm_slider_group][tm_spacer size=&#8221;sm:100;lg:138&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f9f9f9&#8243;][vc_column offset=&#8221;vc_col-md-6&#8243;][tm_image image_size=&#8221;custom&#8221; full_wide=&#8221;1&#8243; image=&#8221;5122&#8243; image_size_width=&#8221;960&#8243; image_size_height=&#8221;650&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243; lg_spacing=&#8221;padding_right:15;padding_left:150&#8243; md_spacing=&#8221;padding_left:50&#8243; sm_spacing=&#8221;padding_left:15&#8243;][vc_row_inner max_width=&#8221;610px&#8221;][vc_column_inner][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; text=&#8221;Benefits of defining your brand&#8217;s purpose&#8221; font_size=&#8221;sm:28;md:34;lg:40&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:42&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text=&#8221;Starting with WHY makes decisions simpler. Coherency and consistency through out you actions and communication will generate great loyalty among your stakeholders and will create an inspiring, inclusive and emotionally safe environment for everyone to be able to thrive.&#8221; font_size=&#8221;lg:16&#8243; line_height=&#8221;1.88&#8243;][tm_spacer size=&#8221;lg:59&#8243;][tm_button style=&#8221;border-text&#8221; button=&#8221;url:https%3A%2F%2Flucianaberti.com%2Fpages%2Flets-talk%2F|title:Lets%20create%20your%20brand&#8217;s%20purpose&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; text=&#8221;There is always meaning in what we do&#8221; font_size=&#8221;sm:28;md:34;lg:27&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:45&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#777777&#8243; text=&#8221;What makes a person persevere in a personal or professional project? What makes him or her transcend the challenges that come their way and achieve their dreams?<\/p>\n<p>It is the reason why they do what they do.<br \/>\nAnd that WHY is bigger than themselves.<\/p>\n<p>That project they undertook is an increased expression of their own being. It is the unconscious desire to know how far they can go on the path of personal and professional growth.<\/p>\n<p>It places them as leading actors on the stage of the processes involved and that is where the magic happens; where they become people with greater capacities for creation, innovation and execution.&#8221; font_size=&#8221;lg:16&#8243; line_height=&#8221;1.88&#8243;][tm_spacer size=&#8221;lg:34&#8243;][tm_spacer size=&#8221;lg:100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][tm_spacer size=&#8221;lg:108&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#777777&#8243; text=&#8221;And when they expand themselves they become more generous and appreciative and want to share their experience with others.<\/p>\n<p>This is how I work Brand Coaching with my clients.<\/p>\n<p>I connect them with what seems hidden, though that is the real reason why they do what they do. And when they achieve it, such powerful emotions arise that ideas, concepts, actions, innovations are instantly revealed to them, helping them see possible to enhance and expand their project.&#8221; font_size=&#8221;lg:16&#8243; line_height=&#8221;1.88&#8243;][tm_spacer size=&#8221;lg:50&#8243;][tm_button style=&#8221;text&#8221; button=&#8221;url:https%3A%2F%2Flucianaberti.com%2Flets-talk%2F|title:If%20not%20now%20when&#8221; hover_animation=&#8221;icon-move&#8221; icon_type=&#8221;fontawesome5&#8243; icon_fontawesome5=&#8221;fa fa-arrow-right&#8221; color=&#8221;custom&#8221; button_icon_color=&#8221;primary&#8221; icon_font_size=&#8221;lg:12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#222222&#8243; background_image=&#8221;5764&#8243; background_position=&#8221;left top&#8221;][vc_column width=&#8221;1\/2&#8243;][tm_spacer size=&#8221;sm:100;lg:150&#8243;][vc_row_inner content_alignment=&#8221;right&#8221; sm_content_alignment=&#8221;center&#8221; max_width=&#8221;600px&#8221;][vc_column_inner][tm_heading custom_google_font=&#8221;&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#ffffff&#8221; text=&#8221;What<br \/>\npeople say<br \/>\nabout me&#8221; font_size=&#8221;sm:36;md:42;lg:48&#8243; line_height=&#8221;1.4&#8243;][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;sm:100;lg:150&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][tm_testimonial style=&#8221;carousel&#8221; number=&#8221;9&#8243; auto_play=&#8221;&#8221; nav=&#8221;03&#8243; carousel_gutter=&#8221;lg:30&#8243; carousel_items_display=&#8221;xs:1;sm:2;lg:3&#8243; taxonomies=&#8221;testimonial_category:testimoniales&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; overlay_background=&#8221;custom&#8221; overlay_custom_background=&#8221;#ffffff&#8221; overlay_opacity=&#8221;100&#8243; background_image=&#8221;2807&#8243; background_position=&#8221;center&#8221; el_id=&#8221;section-our-services&#8221;][vc_column][tm_spacer size=&#8221;lg:115&#8243;][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Brand Coaching helps you create your brand&#8217;s purpose&#8221; font_size=&#8221;sm:28;md:34;lg:40&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:82&#8243;][tm_grid columns=&#8221;xs:1;lg:3&#8243; column_gutter=&#8221;lg:30&#8243; row_gutter=&#8221;lg:50&#8243;][tm_box_icon style=&#8221;04&#8243; align=&#8221;center&#8221; image=&#8221;5758&#8243; heading=&#8221;Start with why&#8221; link=&#8221;|||&#8221; text=&#8221;People don\u2019t buy what you do, they buy why yo do it. Consumers want to know what your company stands for, what you believe in. They want to feel identified with your brand\u2019s purpose, be part of the same community sharing the same beliefs, the same core values; sharing the same Why.&#8221;][tm_box_icon style=&#8221;04&#8243; align=&#8221;center&#8221; image=&#8221;5264&#8243; heading=&#8221;Preserve the esence. Stimulate progress&#8221; link=&#8221;|||&#8221; text=&#8221;A visionary company protects and preserves its core values, yet all the specific manifestations of those values must be open for change and evolution.&#8221;][tm_box_icon style=&#8221;04&#8243; align=&#8221;center&#8221; image=&#8221;5265&#8243; heading=&#8221;Consistency, coherence and beliefs&#8221; link=&#8221;|||&#8221; text=&#8221;What companies communicate and do is of extreme importance. It is at this level that their cause comes to be and speaks to the world so that consumers can feel identified with the company beliefs.&#8221;][\/tm_grid][tm_spacer size=&#8221;lg:72&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;The spirited drive for progress inherent in all human being, impels us to explore, to discover, to change, to create, to evolve. 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photo=&#8221;437&#8243; name=&#8221;Sarah Vagan&#8221; position=&#8221;Marketing&#8221;][\/tm_slider_group][tm_spacer size=&#8221;sm:100;lg:138&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f9f9f9&#8243;][vc_column offset=&#8221;vc_col-md-6&#8243;][tm_image image_size=&#8221;custom&#8221; full_wide=&#8221;1&#8243; image=&#8221;5122&#8243; image_size_width=&#8221;960&#8243; image_size_height=&#8221;650&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243; lg_spacing=&#8221;padding_right:15;padding_left:150&#8243; md_spacing=&#8221;padding_left:50&#8243; sm_spacing=&#8221;padding_left:15&#8243;][vc_row_inner max_width=&#8221;610px&#8221;][vc_column_inner][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; text=&#8221;Benefits of defining your brand&#8217;s purpose&#8221; font_size=&#8221;sm:28;md:34;lg:40&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:42&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text=&#8221;Starting with WHY makes decisions simpler. Coherency and consistency through out you actions and communication will generate great loyalty among your stakeholders and will create an inspiring, inclusive and emotionally safe environment for everyone to be able to thrive.&#8221; font_size=&#8221;lg:16&#8243; line_height=&#8221;1.88&#8243;][tm_spacer size=&#8221;lg:59&#8243;][tm_button style=&#8221;border-text&#8221; button=&#8221;url:https%3A%2F%2Flucianaberti.com%2Fpages%2Flets-talk%2F|title:Lets%20create%20your%20brand&#8217;s%20purpose&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; text=&#8221;There is always meaning in what we do&#8221; font_size=&#8221;sm:28;md:34;lg:27&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:45&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#777777&#8243; text=&#8221;What makes a person persevere in a personal or professional project? What makes him or her transcend the challenges that come their way and achieve their dreams? It is the reason why they do what they do. And that WHY is bigger than themselves. That project they undertook is an increased expression of their own being. It is the unconscious desire to know how far they can go on the path of personal and professional growth. It places them as leading actors on the stage of the processes involved and that is where the magic happens; where they become people with greater capacities for creation, innovation and execution.&#8221; font_size=&#8221;lg:16&#8243; line_height=&#8221;1.88&#8243;][tm_spacer size=&#8221;lg:34&#8243;][tm_spacer size=&#8221;lg:100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][tm_spacer size=&#8221;lg:108&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#777777&#8243; text=&#8221;And when they expand themselves they become more generous and appreciative and want to share their experience with others. This is how I work Brand Coaching with my clients. I connect them with what seems hidden, though that is the real reason why they do what they do. And when they achieve it, such powerful emotions arise that ideas, concepts, actions, innovations are instantly revealed to them, helping them see possible to enhance and expand their project.&#8221; font_size=&#8221;lg:16&#8243; line_height=&#8221;1.88&#8243;][tm_spacer size=&#8221;lg:50&#8243;][tm_button style=&#8221;text&#8221; button=&#8221;url:https%3A%2F%2Flucianaberti.com%2Flets-talk%2F|title:If%20not%20now%20when&#8221; hover_animation=&#8221;icon-move&#8221; icon_type=&#8221;fontawesome5&#8243; icon_fontawesome5=&#8221;fa fa-arrow-right&#8221; color=&#8221;custom&#8221; button_icon_color=&#8221;primary&#8221; icon_font_size=&#8221;lg:12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#222222&#8243; background_image=&#8221;5764&#8243; background_position=&#8221;left top&#8221;][vc_column width=&#8221;1\/2&#8243;][tm_spacer size=&#8221;sm:100;lg:150&#8243;][vc_row_inner content_alignment=&#8221;right&#8221; sm_content_alignment=&#8221;center&#8221; max_width=&#8221;600px&#8221;][vc_column_inner][tm_heading custom_google_font=&#8221;&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#ffffff&#8221; text=&#8221;What people say about me&#8221; font_size=&#8221;sm:36;md:42;lg:48&#8243; line_height=&#8221;1.4&#8243;][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;sm:100;lg:150&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][tm_testimonial style=&#8221;carousel&#8221; number=&#8221;9&#8243; auto_play=&#8221;&#8221; nav=&#8221;03&#8243; carousel_gutter=&#8221;lg:30&#8243; carousel_items_display=&#8221;xs:1;sm:2;lg:3&#8243; taxonomies=&#8221;testimonial_category:testimoniales&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-5717","page","type-page","status-publish","hentry","post-no-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Coaching - lucianaberti.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lucianaberti.com\/en\/brand-coaching\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Coaching - lucianaberti.com\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row&#8221; overlay_background=&#8221;custom&#8221; overlay_custom_background=&#8221;#ffffff&#8221; overlay_opacity=&#8221;100&#8243; background_image=&#8221;2807&#8243; background_position=&#8221;center&#8221; el_id=&#8221;section-our-services&#8221;][vc_column][tm_spacer size=&#8221;lg:115&#8243;][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Brand Coaching helps you create your brand&#8217;s purpose&#8221; font_size=&#8221;sm:28;md:34;lg:40&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:82&#8243;][tm_grid columns=&#8221;xs:1;lg:3&#8243; column_gutter=&#8221;lg:30&#8243; row_gutter=&#8221;lg:50&#8243;][tm_box_icon style=&#8221;04&#8243; align=&#8221;center&#8221; image=&#8221;5758&#8243; heading=&#8221;Start with why&#8221; link=&#8221;|||&#8221; text=&#8221;People don\u2019t buy what you do, they buy why yo do it. Consumers want to know what your company stands for, what you believe in. They want to feel identified with your brand\u2019s purpose, be part of the same community sharing the same beliefs, the same core values; sharing the same Why.&#8221;][tm_box_icon style=&#8221;04&#8243; align=&#8221;center&#8221; image=&#8221;5264&#8243; heading=&#8221;Preserve the esence. Stimulate progress&#8221; link=&#8221;|||&#8221; text=&#8221;A visionary company protects and preserves its core values, yet all the specific manifestations of those values must be open for change and evolution.&#8221;][tm_box_icon style=&#8221;04&#8243; align=&#8221;center&#8221; image=&#8221;5265&#8243; heading=&#8221;Consistency, coherence and beliefs&#8221; link=&#8221;|||&#8221; text=&#8221;What companies communicate and do is of extreme importance. 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photo=&#8221;437&#8243; name=&#8221;Sarah Vagan&#8221; position=&#8221;Marketing&#8221;][\/tm_slider_group][tm_spacer size=&#8221;sm:100;lg:138&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f9f9f9&#8243;][vc_column offset=&#8221;vc_col-md-6&#8243;][tm_image image_size=&#8221;custom&#8221; full_wide=&#8221;1&#8243; image=&#8221;5122&#8243; image_size_width=&#8221;960&#8243; image_size_height=&#8221;650&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243; lg_spacing=&#8221;padding_right:15;padding_left:150&#8243; md_spacing=&#8221;padding_left:50&#8243; sm_spacing=&#8221;padding_left:15&#8243;][vc_row_inner max_width=&#8221;610px&#8221;][vc_column_inner][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; text=&#8221;Benefits of defining your brand&#8217;s purpose&#8221; font_size=&#8221;sm:28;md:34;lg:40&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:42&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text=&#8221;Starting with WHY makes decisions simpler. Coherency and consistency through out you actions and communication will generate great loyalty among your stakeholders and will create an inspiring, inclusive and emotionally safe environment for everyone to be able to thrive.&#8221; font_size=&#8221;lg:16&#8243; line_height=&#8221;1.88&#8243;][tm_spacer size=&#8221;lg:59&#8243;][tm_button style=&#8221;border-text&#8221; button=&#8221;url:https%3A%2F%2Flucianaberti.com%2Fpages%2Flets-talk%2F|title:Lets%20create%20your%20brand&#8217;s%20purpose&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; text=&#8221;There is always meaning in what we do&#8221; font_size=&#8221;sm:28;md:34;lg:27&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:45&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#777777&#8243; text=&#8221;What makes a person persevere in a personal or professional project? What makes him or her transcend the challenges that come their way and achieve their dreams? It is the reason why they do what they do. And that WHY is bigger than themselves. That project they undertook is an increased expression of their own being. It is the unconscious desire to know how far they can go on the path of personal and professional growth. It places them as leading actors on the stage of the processes involved and that is where the magic happens; where they become people with greater capacities for creation, innovation and execution.&#8221; font_size=&#8221;lg:16&#8243; line_height=&#8221;1.88&#8243;][tm_spacer size=&#8221;lg:34&#8243;][tm_spacer size=&#8221;lg:100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][tm_spacer size=&#8221;lg:108&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#777777&#8243; text=&#8221;And when they expand themselves they become more generous and appreciative and want to share their experience with others. This is how I work Brand Coaching with my clients. I connect them with what seems hidden, though that is the real reason why they do what they do. 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overlay_background=&#8221;custom&#8221; overlay_custom_background=&#8221;#ffffff&#8221; overlay_opacity=&#8221;100&#8243; background_image=&#8221;2807&#8243; background_position=&#8221;center&#8221; el_id=&#8221;section-our-services&#8221;][vc_column][tm_spacer size=&#8221;lg:115&#8243;][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; align=&#8221;center&#8221; text=&#8221;Brand Coaching helps you create your brand&#8217;s purpose&#8221; font_size=&#8221;sm:28;md:34;lg:40&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:82&#8243;][tm_grid columns=&#8221;xs:1;lg:3&#8243; column_gutter=&#8221;lg:30&#8243; row_gutter=&#8221;lg:50&#8243;][tm_box_icon style=&#8221;04&#8243; align=&#8221;center&#8221; image=&#8221;5758&#8243; heading=&#8221;Start with why&#8221; link=&#8221;|||&#8221; text=&#8221;People don\u2019t buy what you do, they buy why yo do it. 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photo=&#8221;437&#8243; name=&#8221;Sarah Vagan&#8221; position=&#8221;Marketing&#8221;][\/tm_slider_group][tm_spacer size=&#8221;sm:100;lg:138&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f9f9f9&#8243;][vc_column offset=&#8221;vc_col-md-6&#8243;][tm_image image_size=&#8221;custom&#8221; full_wide=&#8221;1&#8243; image=&#8221;5122&#8243; image_size_width=&#8221;960&#8243; image_size_height=&#8221;650&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243; lg_spacing=&#8221;padding_right:15;padding_left:150&#8243; md_spacing=&#8221;padding_left:50&#8243; sm_spacing=&#8221;padding_left:15&#8243;][vc_row_inner max_width=&#8221;610px&#8221;][vc_column_inner][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; text=&#8221;Benefits of defining your brand&#8217;s purpose&#8221; font_size=&#8221;sm:28;md:34;lg:40&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:42&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text=&#8221;Starting with WHY makes decisions simpler. Coherency and consistency through out you actions and communication will generate great loyalty among your stakeholders and will create an inspiring, inclusive and emotionally safe environment for everyone to be able to thrive.&#8221; font_size=&#8221;lg:16&#8243; line_height=&#8221;1.88&#8243;][tm_spacer size=&#8221;lg:59&#8243;][tm_button style=&#8221;border-text&#8221; button=&#8221;url:https%3A%2F%2Flucianaberti.com%2Fpages%2Flets-talk%2F|title:Lets%20create%20your%20brand&#8217;s%20purpose&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:100&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][tm_heading style=&#8221;below-separator&#8221; custom_google_font=&#8221;&#8221; text=&#8221;There is always meaning in what we do&#8221; font_size=&#8221;sm:28;md:34;lg:27&#8243; line_height=&#8221;1.4&#8243;][tm_spacer size=&#8221;lg:45&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#777777&#8243; text=&#8221;What makes a person persevere in a personal or professional project? What makes him or her transcend the challenges that come their way and achieve their dreams? It is the reason why they do what they do. And that WHY is bigger than themselves. That project they undertook is an increased expression of their own being. It is the unconscious desire to know how far they can go on the path of personal and professional growth. It places them as leading actors on the stage of the processes involved and that is where the magic happens; where they become people with greater capacities for creation, innovation and execution.&#8221; font_size=&#8221;lg:16&#8243; line_height=&#8221;1.88&#8243;][tm_spacer size=&#8221;lg:34&#8243;][tm_spacer size=&#8221;lg:100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][tm_spacer size=&#8221;lg:108&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#777777&#8243; text=&#8221;And when they expand themselves they become more generous and appreciative and want to share their experience with others. This is how I work Brand Coaching with my clients. I connect them with what seems hidden, though that is the real reason why they do what they do. 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